Francisco Ortiz

Francisco "Paco" Ortiz is a VP of Partnership Marketing at Major League Soccer/SUM, where he works with partners to build their marketing communication and activation efforts across MLS, Mexican National Team, Concacaf and Leagues Cup. 
Before joining SUM, Paco spent the last 20 years focused on marketing to multicultural consumers across Brand Management, Entertainment & Sports Partnerships, Advertising, Media, Shopper, Promotions and Experiential Marketing working in different categories including CPG, Beverage, TelCom, QSR, Retail, Beer/Spirits among others. 
Prior to SUM, Paco worked at Advantage Solutions, Catapult Marketing, The Vidal Partnership and Labatt USA. Paco is originally from Monterrey, Mexico where he graduated from Tec de Monterrey (ITESM) with a bachelor of Industrial & Systems Engineering.