Nathan Hugenberger

Nathan Hugenberger is the EVP of Known’s Science division and the company’s CTO. Known is redefining modern marketing by seamlessly integrating Data Science, Brand Strategy, Creative, and Media Buying in a way that uniquely meets the challenges brands face today.

As the EVP of the Science division, Nathan leads a world-class team of over 75 Data Scientists, Data Engineers, and Media Experts. Nathan’s team includes the Media Science group, which achieves breakthrough results in paid media using a unique, scientific and continuously optimized approach. Known helps brands compete and win using paid media across all channels, including TV, Advanced TV, Social, Digital, Search, OOH, and Programmatic. Nathan also oversees the Data Science group, which helps clients modernize their marketing by deploying custom-built data strategies, bespoke data science, and highly scalable data infrastructure. For Nathan, it’s always been about using data science to help clients unlock the predictive p