Teresa Yoo

Terry Yoo leads a multidisciplinary team of brand, messaging, and content strategists responsible for translating IBM’s business and marketing strategy into messages, brands and content that are powerfully relevant and compelling to our clients, prospects, and partners to drive business growth and outcomes. Her team focuses much of their work on developing deep understanding of IBM’s target audiences to identify and map the best ways to engage them—and inspire the most powerful, innovative, and effective creative work that advances and supports the IBM brand.