Tracks Venues

In this session...

Purpose communication is no longer niche. As every brand is activating its purpose and pushing ESG messages, it’s becoming increasingly difficult to stand out and create meaningful conversations with stakeholders. Get insights into what these brands have learned along the way in driving purpose forward to deliver business value and real, genuine impact. They are essentially asking; Purpose, now what?

What You'll Learn from This Session...

  1. Purpose seems to be on everybody’s lips these days. How do you make sure to stand out?
  2. What changes have you witnessed in the purpose space over the last decade?
  3. How do you make sure you keep your purpose relevant to your customers?

Presented with


Speakers

Mark Kirkham SVP & Chief Marketing Officer PepsiCo
Teresa Yoo Vice President, Brand Strategy and Messaging IBM Corporation
Antonella Babino Global Sustainability and Lifestyle Platforms Director Anheuser-Busch

Event Details

Event Type Session