Robyn McRae

Robyn McRae is the VP of Paid Media and Demand Automation at IBM with over 20 years of experience in advertising, cross channel media expertise, web journeys and email marketing. She holds a Bachelor of Science degree in Advertising from the University of Colorado at Boulder.

In her tenure at IBM, McRae is credited with creating a single global paid media discipline which for the first time, operates with an audience first execution model that is planned and activated in over 20 countries. Robyn brought over 25 disparate country and business led media functions together that now operates from a singular mission, objective and measurement framework providing IBM with efficiencies and client centric experiences.