Tracks Venues

In this session...

After two years of unprecedented turmoil, wary advertisers are now bracing for the impact of an incoming economic downturn. Faced with so much uncertainty, advertisers are seeking out new strategies to successfully promote growth and connect with consumers, even in today’s unstable environment.

Join our panelists for an insightful discussion about how advertisers can best navigate uncertain times, strategize for growth, and engage consumers in the right way ahead of a forecasted recession.

What You'll Learn from This Session...

  1. Understand how to manage investments and spend smarter amidst economic uncertainty
  2. Reach relevant audiences across screens to maximize media investments
  3. Learn strategies to drive growth and market share

Presented with


Amy Leifer Chief Advertising Sales Officers DIRECTV Advertising
Danielle DeLauro EVP VAB
Kirk McDonald CEO GroupM North America
Robyn McRae Global VP of Paid Media & Marketing Automation IBM

Event Details

Event Type Session

Track  Game Changers