Michael Liu

Michael leads the innovation practice for dentsu Media US and works with clients and teams to build strategies that prepare brands for the future consumer (near & far).

His role is to anticipate the ever-changing value dynamic between brands, consumers, and media and help clients take measured steps
to experiment and learn. He has held various roles to garner a diverse perspective from integrated comms planning, mobile, global strategy, and most recently innovation.

His experience and deep interest in emerging trends, youth culture, gaming, nascent tech, and
decentralized experiences has helped clients such as The Home Depot, Macy’s, Staples, Nike, Adidas, Xbox, Microsoft, Sony, GM, Discovery Networks, and Beiersdorf.