Joel Cox

Joel Cox is the co-founder of Strategus, a managed service firm specializing in programmatic CTV/OTT advertising. Joel pioneered CTV/OTT advertising by running the first ever programmatic CTV campaign in 2015 and has overseen more than 20k campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in OTT/CTV advertising” and now runs Strategus’ in-house R&D and Data & Analytics department, Strategus Labs.

As a 20 year old college student, Joel created his first online business, a peer-to-peer textbook resale website and later co-founded Strategus in 2012. He has since successfully built and deployed complex targeting & activation strategies for clients including Honda and Burger King. Joel has had articles published in AdExchanger and Forbes Business Council, been quoted by Reuters & eMarketer, interviewed by the Denver Business Journal and presented at numerous conferences.

Joel lives in Denver with his wife, Jenny, daughter, Simone and their dog, Kobe.