In this session...
Linear to CTV advertising and digital to big screen are a once-in-a-generation transformation. But simply shifting budget to CTV isn’t enough. CTV advertising must be done differently than TV, search and social.
Join this session to explore the audience-centric, content-agnostic and cookieless approaches to targeting and measurement that will unlock the full potential of this new medium and turn CTV into a performance channel finely tuned to deliver 10X+ lift in ROAS while regaining iOS visibility.
What You'll Learn from This Session...
- Why marketers should approach CTV differently from other TV and digital channels.
- What approaches to targeting & measurement deliver optimum full funnel CTV performance.
- How can marketers regain visibility in iOS, CTV and other cookieless environments.
- How to view, understand & optimise the individual user journey from CTV impressions to outcomes on iPhone and Safari.
- Approaches to controlling reach & frequency across CTV platforms.