Francine Ballard

Francine Ballard is the Houston-based founder of Metagolden, a modern brand for a modern consumer who values physical and digital status equally. A web3 commerce platform showcasing the finest phygital (physical and digital assets sold together) collectibles by way of collaborations between luxury labels, artists and digital creators.

As an avid crypto investor, in 2021 she decided to enhance and extend her passion to educate and onboard others by launching a retail platform (her second) tied to blockchain and selling phygital luxury. The foundation for the concept started with a line of fine, 18k gold jewelry tied to digital art via NFTs.

Since then, the company has expanded its digital footprint to fashion and art with THEORY, Decentraland, and Sotheby’s NY, and been featured editorially in ELLE, Vogue and Forbes. Her next project- HW3 (House of Web3) is a community owned, operated and financed fashion house founded by the best and brightest from both worlds (Web3 and IRL) and roo