Lara Koenig

Lara leads MiQ's global product solutions as Head of Product, working to drive innovation & future proofing across MiQ's programmatic insight, activation and measurement solutions. Under this product line Lara leads a team of product leads and data scientists focused on initiatives spanning from automated optimization, supply path optimization and cookieless and contextual targeting.

Prior to this role Lara served as EVP of MiQ's Trading team in the US, leading a 50+ team of programmatic experts to deliver addressable media campaigns with best-in-class service for global clients.