Catherine Patterson

Catherine Patterson is General Manager, Publisher Development at The Trade Desk. In this role, she is responsible for consulting with key partners on their supply strategy. This includes innovation in areas such as identity, channel expansion, supply paths, transparency, advertiser/agency partnerships and deal strategy. Catherine has experience working on both the demand and supply sides of the digital ecosystem, with previous roles at Mindshare, Pandora and Yahoo. While a Colorado native, she now considers New York her home.