Maureen Chen is Director of Marketing for Wow Bao, where she has full marketing and brand responsibility, along with P&L accountability, for the company's brick-and-mortar, ghost kitchen, and CPG business units. Among her responsibilities, a priority is building national awareness of Wow Bao, an almost 20-year-old, much-loved Chicago restaurant, as it continues to rapidly expand its US+ virtual restaurant footprint. Her focus is generating demand and loyalty by leveraging data and insights, new media channels, and full-funnel digital engagement.
Previously, Maureen held senior marketing roles at Museum of Science and Industry, Chicago; the National Restaurant Association; Lettuce Entertain You Restaurants; and, on the agency side with clients: Michelin, UPS and Western Union. Her experience also includes telecommunications marketing and leading advertising and research for Sprint Cellular.
Maureen earned her MBA from the University of Illinois in Urbana-Champaign.
Maureen Chen Job Title Director of Marketing Company WOW BAO
