Rori DuBoff

Rori is a transformation leader and innovation executive at the forefront of strategy, technology and creativity. She has over 20 years experience working globally in digital marketing and experience strategy, with proven strength leading multidisciplinary teams and pioneering innovative experiences and new business models from Web 1.0 to the Metaverse. In her current role as Chief Innovation Officer at TBWAChiatDay, Rori is responsible for driving innovation at the agency and helping clients build total brand experiences that harness industry disruption, while evolving the agency’s own practices in connection with NEXT, TBWAWorldwide global innovation practice. DuBoff joins TBWA after spending five years at Accenture Interactive as Managing Director, North America innovation lead and experience strategy.