Tim Galles

Tim Galles is Chief Idea Officer of Barkley and director of the Whole Brand Project, Barkley’s lab for studying and celebrating the power of “whole brands.” Tim oversees the connection, integration, and innovation in all three of Barkley’s idea centers: Strategy and Transformation, Design and Experience, and Communications and Activation. He brings together strategic insights and creative actions to generate breakthrough ideas that redefine products and categories, all centered around a brand’s core strategic idea, called The Red Thread. He has a passion for inventing unique ideas that go beyond traditional and nontraditional definitions.
In addition, Tim is the author of Scratch: How to build a potent modern brand from the inside out, which details the steps and methodology Barkley uses.