Tracks Venues

In this session...

Post-2020, the world has changed — and nothing proves it like data from 13,000 consumers and 150 brands in more than 30 categories. For the last three years, Barkley has studied the new role of today’s brands at its think tank for consumer insights, innovation and market performance, the Whole Brand Project.

Join Tim Galles and a powerful panel of whole brand thinkers for a look at the State of the Whole Brand and learn why brands that operate holistically and with purpose are winning with markets, people, and the planet.

What You'll Learn from This Session...

  1. Uncover why certain brands rise to the top and what we can learn from them.
  2. Discussion panel with whole brand thinkers and global thought leaders including Tim Galles, Jenna Berg, Jamie Medeiros and Armando Turco.
  3. Explain how to build a whole brand, and why they are the brands the world needs. Right now.

Presented with


Tim Galles Chief Idea Officer Barkley
Jenna Berg VP, Brand Marketing Motel 6 & Studio 6
Jamie Medeiros Chief Brand Officer Planet Fitness
Armando Turco Executive Director, Brand & Creative Oatly

Event Details

Event Type Session

Track  Game Changers