Christine White

Christine White is Ulta Beauty’s Head of Content and Media Strategy, overseeing the 'when' and 'where' they tell their brand’s stories with a focus on driving brand affinity, engagement, and creating the most meaningful and relevant connections with consumers across their shopping journey.

As a leading digital authority and seasoned marketer dedicated to effective and engaging storytelling, Christine has spent nearly two decades within the beauty and lifestyle industries. A graduate of FIT, she found herself immersed in early emerging media platforms, running a successful blog alongside work in communications. These parallels ultimately led to her career, where she's guided marcomm, digital, and content strategies for brands, agencies, and publishers including NARS Cosmetics, Coty Prestige, Attention, and Refinery29.