Tracks Venues

In this session...

In industries with similar products and offers, it is increasingly difficult for marketers to find new ways to stand out from the competition. How do you capture consumer attention and build brand preference to avoid the sea of sameness?

In this session, hear from women leading the charge within their marketing organizations about how they are differentiating their brands by bringing together data and creative into one process.

What You'll Learn from This Session...

  1. How to build a brand identity creatively and strategically.
  2. Understanding unique challenges that women are experiencing in creative campaign development.
  3. Why now, more than ever, it's critical to learn from women senior leadership.

Presented with


Erin Arnett Head of Industries VidMob
Laura Troy Director, Social Media US & Canada Marriott International
Christine White Head of Content, Social and Media, Integrated Marketing Ulta Beauty
Jessica Douglass Global Director, draftLine Transformation Anheuser-Busch InBev

Event Details

Event Type Session

Track  Future is Female