Eric Kirtcheff

Based in Chicago, Eric Kirtcheff as part of GroupM’s Nexus, the world’s largest global performance organization is the global head Ad Operations, Measurement, and Data Integrity. His mission is to bring the world of Ad Ops best practices and platform Measurement together to result in privacy-first measurement solutions in a cookieless future.

Eric joined GroupM in 2021 after nearly nine years at Essence where he oversaw a global team of Ad Operations and Ad Tech professionals responsible for the largest CM360 account in the world while maintaining a 99.9% accuracy rate. Prior to Essence, Eric spent nearly fifteen years working in senior management, product management and media sales engineering roles at Akamai, Yahoo! and DoubleClick. Eric’s combined experience across advertising technology and publishing give him a unique perspective into the opportunities to create value for brands and users across the advertising ecosystem.