In this session...
If your top priorities include:
- A first-party data strategy
- Executing privacy-first marketing using refined audience segmentation
- Turning content and media investments into profit
Then you need comprehensive metadata. In this session, you’ll find out how joining them together will unlock new methods of activation, measurement and insights. Learn from content and media experts at Aprimo, GroupM and Claravine as they discuss the intersection of campaigns, content and advertising and how it will transform your marketing.
What You'll Learn from This Session...
- Marketing measurement and performance improvement tips.
- Insights to meet consumers' increasing demands for personalization.
- Best practices for ensuring your metadata is ready for action.
