Lauren Freedman

As the marketing lead for eCommerce at Coca-Cola North America, Lauren Freedman sets the vision for digital commerce across Coca-Cola’s portfolio of brands. Her team is responsible for engaging strategic eCommerce partners to develop holistic marketing programs that provide consumer value while driving brand growth. The team’s digital marketing best practices and thought leadership has been recognized and implemented within the global Coca-Cola system. Lauren’s consumer-first mindset was honed while working in brand management on seven different billion-dollar brands at Coca-Cola, Georgia-Pacific, and Campbell Soup Company. Previously, she held marketing and public affairs roles, both in-agency and in professional services. Lauren earned an MBA from Vanderbilt University and a bachelor’s degree from the University of North Carolina - Chapel Hill.