LaToya Christian

LaToya infuses audience inclusivity and culture into the area of data analytics and strategy to tell rich, impactful brand and consumer stories.

She leads a team that spearhead special projects, build insights-led marketing and media strategies and supports the creation of best-in-class measurement methods. She oversees client relationships across multiple agencies and categories, including tech, retail and entertainment.

Her industry contributions have led to recognition as an Adweek Media All Star, and nomination into McKinsey’s Black Executives Leadership Academy. She’s a founding member of GroupM’s Lift & Rise ERG focused on supporting women across the agency network. Committed to paying it forward, LaToya guest lectures at Syracuse University, Newhouse School of Communications and sits on the board of the Advertising Research Foundation Women in Analytics.

LaToya holds a BA in Marketing from Hampton University and a Master of Science Degree in Integrated Marketing from NYU.