Luke is a Principal at Aspen CCS, a boutique Marketing Consulting & Research firm that uncovers the irrational truths and contradictions that drive behavior and turn them into evocative stories that change behavior on-mass. We do this by using science-based, behavioral approach to research and marketing-story.
Luke has utilized behavioral research and story-telling to much success through his career, most recently as CMO at Pabst Brewing Co, and before that as VP Marketing at Diageo, and as the Head of Planning at Leo Burnett Sydney. He is passionate about the power of marketing and working with marketers to improve their impact and enjoyment of the discipline.
Luke Atkinson Job Title Principal Company ASPEN CENTRE OF CONSUMER SCIENCE