In this session...
Have you ever wondered how your identity as a marketer affects your decision-making?
Marketing is a tough job, and it can often feel like it’s under attack. The work is open to criticism from anyone with access to social media. And advertising-related professions consistently rank among the least trusted (just above used car salespeople and politicians). It’s not a recipe to make marketers feel great.
We set out to understand how our attitudes to our work are affecting the decisions marketers make.
View More
Does it impact their priorities and values? How can we all, by better understanding our personal relationship with our jobs, understand what is driving our decisions, so we can make better, more informed ones?
Our best-in-class behavioral and implicit research gets past what we say is true to what really is true.
We’ll be revealing these exclusive results live on stage and inviting you to help us find some ways to help restore pride and function in what should be a great, exciting, fun and highly valued business unit.
View Less
What You'll Learn from This Session...
- Discover how marketers really feel about marketing.
- Uncover the factors more likely to make us make better marketing decisions.
- Find ways we can help build the industry for the better.
