Marc Guldimann

Marc Guldimann is the Co-founder and CEO of Adelaide, an industry leader in the rapidly growing field of real-time attention measurement. Adelaide puts evidence-based measurement into practice using AU, the first omnichannel media quality metric predictive of attention and full-funnel business outcomes.

Prior to the creation of Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as founding CEO of Enliken and Spongecell. Before digital media, Marc worked in the wireless network security industry where he developed the first wireless virus filter. A longtime entrepreneur, Marc synthesizes his experience across digital media, computer security, and decision sciences to develop simple, yet powerful solutions. Marc graduated from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Los Angeles.