Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company's rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal's One Platform. Abcarian is also leading NBCUniversal’s industry call for a more interoperable measurement ecosystem, forming the NBCU Measurement Innovation Forum. Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal, Abcarian served as GM of Nielsen’s Advanced Video Advertising Group, where she led the company's addressable initiatives, global audience measurement product portfolio, the development of Digital Ad Ratings for CTV, and more.
Kelly Abcarian Job Title EVP, Measurement & Impact, Advertising & Partnerships Company NBCUNIVERSAL Connect via