In this session...
Snowflake and OpenAP announced a partnership in June to build the OpenAP Data Hub, a new cross-platform and cross-publisher cleanroom solution for the TV ad industry built on Snowflake’s Media Data Cloud.
Join this panel with Snowflake’s Bill Stratton, GTM Lead for Media, Entertainment & Advertising, OpenAP CEO David Levy and members of the OpenAP publisher network to discuss how together they are designing the future of advertising with a platform to give publishers and advertisers access to rich cross-platform data.
What You'll Learn from This Session...
- Data-driven campaign planning.
- Precision audience targeting.
- Cross-platform measurement.
