Tracks Venues

In this session...

Snowflake and OpenAP announced a partnership in June to build the OpenAP Data Hub, a new cross-platform and cross-publisher cleanroom solution for the TV ad industry built on Snowflake’s Media Data Cloud.

Join this panel with Snowflake’s Bill Stratton, GTM Lead for Media, Entertainment & Advertising, OpenAP CEO David Levy and members of the OpenAP publisher network to discuss how together they are designing the future of advertising with a platform to give publishers and advertisers access to rich cross-platform data.

What You'll Learn from This Session...

  1. Data-driven campaign planning.
  2. Precision audience targeting.
  3. Cross-platform measurement.

Presented with


Bill Stratton GTM Lead for Media, Entertainment & Advertising Snowflake
David Levy Chief Executive Officer OpenAP
Kelly Abcarian EVP, Measurement & Impact, Advertising & Partnerships NBCUniversal
Travis Scoles SVP, Advanced Advertising Paramount
Dan Callahan Senior Vice President of Data Strategy and Sales Innovation, Fox Ad Sales FOX Corporation
Steve Silvestri Senior Vice President of Advanced Advertising Warner Bros. Discovery

Event Details

Event Type Session

Track  Ideas & Innovation