Bianca Reed

Bianca is the VP, Global Brand Tracking at Material. Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital-first, customer-led world.

Bianca brings to Material over 15 years of growth-marketing, sales, and brand-building experience with global brands. She is a strategic business growth expert who engages at the intersection of Brand Growth, Multicultural marketing, and Cultural strategy and is a champion for DEI.

Bianca holds an MBA in Management and Strategy and a BA in multicultural studies. Her education includes Graduate Certificates in Diversity and Inclusion, Multicultural Marketing Communication, and International Business.