Tracks Venues

In this session...

ABC/Disney revisited its third installment of the Emmy-winning “Live in Front of a Studio Audience” to bring “The Facts of Life” and “Diff'rent Strokes” back to primetime TV.

The 80’s sitcoms featured tongue-in-cheek recreations of iconic ads featuring Kraft Heinz, powered by the creative minds at Jimmy Kimmel’s Kimmelot and Ryan Reynold’s Maximum Effort.

We share how we Re-Krafted the 80s, creating a new cultural moment at lightning speed, and the impact that the totally tubular creative had at The Kraft Heinz Company.

What You'll Learn from This Session...

  1. Best practices for creative collaboration.
  2. Leveraging entertainment marketing to create cultural impact.
  3. When and how to use nostalgia to reach audiences.

Presented with


Dan Sanborn Head of Marketing, President Kimmelot & Wheelhouse Labs
George Dewey President Maximum Effort
Dominique Robinson Sr. Brand Manager of Brand Partnerships & Collaborations The Kraft Heinz Company
Bianca Reed VP, Global Brand Tracking Material

Event Details

Event Type Session