Tracks Venues

In this session...

Today, some of the world's most iconic brands are producing long-form content and feature films to counter the ever-shrinking appeal of traditional 30-second commercials. Join our panel to learn the secrets behind brand-funded films, what the future holds for this new medium, and most importantly, how you can get into the game.

Our panel will feature the head of brand journalism at a Fortune 50 Brand, one of the industry’s most prolific female content creators, and the founder of the leading brand funded film agency. View Less

What You'll Learn from This Session...

  1. How and why are brands creating compelling long form content to supplement their traditional marketing efforts?
  2. How is the ad industry collaborating with Hollywood creatives, especially when they speak two different languages?
  3. How does a brand measure results on brand funded content?

Presented with


Marcus Peterzell Founder & CEO Passion Point Collective
Angela Matusik Head of Corporate Brand, Content & Creative HP
Raeshem Nijhon Founder Culture House

Event Details

Event Type Session