In this session...
In collaboration with world-renowned artists Kehinde Wiley and Julie Mehretu, American Express reimagined their Platinum Card designs into pieces of art. To unveil their masterpiece, American Express turned to Twitter to create an engaging experience for Card Members while driving outsized conversation and impact for their brand.
In this session, American Express’ Allison Silver will share the strategy behind the campaign and why they partnered with Twitter to break through.
What You'll Learn from This Session...
- How one brand reimagined an iconic product to reach a new, valuable audience.
- How American Express partnered with Twitter to break through and drive conversation.
- How conversation drove consideration for the American Express brand.