In this session...
The wider strategy view for retail media and maximizing investment.
Over the past few years, retail media has exploded on the ad industry scene, and the space is growing beyond individual retailer networks. Join our panel of esteemed leaders in media strategy, investment and activation as we look at how marketers and media buyers can maximize their investments by taking a more expansive view of retail media.
What You'll Learn from This Session...
- How consumer behavior is driving the ever-expanding definition of retail media.
- Capturing moments and platforms that drive a straight line to consumer action and purchase.
- Complementing reach, impact, and investments beyond retailer owned networks
- Investing in the right retail media mix for 2023 and beyond that works harder dollar for dollar.