Tracks Venues

In this session...

Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.

What You'll Learn from This Session...

  1. Understanding Addressable Linear: Audience based strategies are proliferating in TV. We’ll introduce and explore the growing popularity of Addressable Linear TV to expand targeted reach.
  2. Combining Addressable Linear with CTV: Both offer targeted TV advertising at scale. How are leading MVPD’s partnering with Yahoo to bring these forms of TV buying together in a smarter way and what are the benefits?
  3. Where do we go from here? How does the intersection of Addressable Linear, CTV and Digital evolve in the next few years?

Presented with


Beau Ordemann VP, Head of Advanced TV Sale Yahoo
Alan Ives Advertising Monetization Lead of Consumer Content and Partnerships Verizon
Larene Mantel VP Addressable Innovation Matterkind
Kevin Arrix Senior Vice President of Media Sale DISH Media
Jason Brown SVP, Advertising Sales DIRECTV Advertising

Event Details

Event Type Session

Track  Advances in AdTech