Victor Paredes

Victor Paredes is a successful 20+ multicultural marketing and advertising executive with proven experience in building practices that drive innovation, brand equity, sales, and qualified leads. His marketing experience spans sectors such as entertainment, consumer packaged goods, direct-to-consumer services and healthcare. Throughout his career, Victor has led multidisciplinary teams of strategy, digital, media, promotions and public relations experts in building groundbreaking integrated marketing solutions. In his current role at Lopez Negrete Communications, Victor champions a culture-first approach to relevance driven by cultural fluidity.

Victor has had the privilege of fostering innovative cultural engagement for iconic global brands including Unilever, AT&T, PepsiCo, MasterCard, McDonald’s, Heineken, Sprint and Target. Notable innovative launches include: the development and launch of Johnson & Johnson’s Race for Health Equity, the introduction of the original McDonald’s Dollar Menu, the design and launch of Aio Wireless for AT&T and the design and introduction of Sprint’s first streaming content platform Power Vision.

Victor earned his MBA at the University of Texas McCombs School of Business, and his undergraduate degree at CUNY’s Herbert Lehman College. He currently lives in Dallas with his wife Nora, his 15-year-old daughter Penelope, and a Bichon Frise named Sebastian.