Hermelinda Fernandez is a seasoned advertiser with experience across multiple categories such as auto, entertainment, QSR, CPG, tech, and finance in her 15+ year career. Her expertise spans across digital investment, strategy, and content partnerships focused on general market and Hispanic marketing. Most recently she served as Canvas Worldwide’s Hispanic Strategy Lead for McDonald’s, where she and the team successfully launched multiple campaigns building relevance within the Latinx community and driving business. She is now SVP, Digital Investment at Canvas Worldwide, covering a majority of accounts within the agency.
Hermelinda Fernandez Job Title SVP, Digital Investment Company CANVAS WORLDWIDE
