Catherine Patterson is Senior Director, Publisher Development at The Trade Desk. In this role, she is responsible for consulting with key publishers on strategies across their supply. This includes innovation in areas such as data, identity, measurement, channels, supply paths and deal types. Catherine has experience working on both the demand and supply sides of the digital ecosystem, with previous roles at Mindshare, Pandora and Yahoo. While a Colorado native, she now considers New York her home.
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