Lawrence Hsu is the Vice President of Data Analytics at Acxiom overseeing the company’s consulting services teams in charge of delivering insights, advanced analytics and data-driven strategies empowering today’s brands to better engage their customers.
Working directly with top Fortune 500 brands across a wide spectrum of industries, Lawrence leads his teams to work with clients across complex analytic projects and strategy engagements. The Analytics Center of Excellence team functions as an extension of the client team helping to solve for critical challenges such as navigating the complexity of the martech/adtech landscapes, unifying data across fragmented silos, identity and enabling transparency via closed loop measurement. His team offers collaborative synergies across both strategy and analytics services bringing to life data-driven customer journeys, insightful customer portrait analyses, robust analytics and data science decisioning methodologies.
With over 25 years of enterprise client services experience, Lawrence believes in developing a strong team culture that embraces each individual to bring their collective talents together to do their very best work for clients.
Lawrence is passionate about the intersection of consumer data with IoT, Cloud strategies and “small data” to map out a clear view of where and how brands engage with their customers and influence each touchpoint for truly compelling experiences. Lawrence has a B.A. Marketing from the University of Texas at Austin and lives in the San Francisco Bay Area.
Lawrence Hsu Job Title Analytics & Strategy Services Leader Company ACXIOM