Jon is a Global Lead at the B2B Institute at LinkedIn, where he researches how marketing contributes to the creation of sizable and durable cash flows. Jon tries to bring an “outside-in” approach to marketing, looking to apply mental models from other disciplines— The Lindy Effect being a favorite—to marketing. Jon obsesses over “The Contrarian Matrix” and searches for contrarian and right ideas. Prior to LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on commercial efforts across major social platforms.
Jon Lombardo Job Title Global Head Of Research, B2B Institute Company LINKEDIN Connect via