Tracks Venues

In this session...

If you don’t know about mental availability, you have a brand awareness problem. The most sophisticated marketers do know about mental availability, which is why they ignore brand awareness and measure mental availability instead. In this session, LinkedIn’s Jon Lombardo will explain how to measure and grow mental availability, so your brand wins the most valuable buying situations in your category.

What You'll Learn from This Session...

  1. management of creative assets
  2. creative logistics
  3. best practices for marketers, their agencies and partners

Presented with


Jon Lombardo Global Head Of Research, B2B Institute LinkedIn

Event Details

Event Type Session

Track  Data & Decisions