Paul Hourican is Head of Music Operations UK at TikTok, having joined the business in November 2019. During his time he has built a team focussing on the major music markets across Europe and has responsibility for music strategy and its execution. Describing himself as a lifelong music and pop culture fan who works at the intersection of music and tech, Paul now has responsibility for music partnerships, promotions, editorial as well as artist and music performance at a UK and European level. During his time with the business, TikTok has grown to be an integral and essential part of the UK and European music industry. A number of firsts have been achieved including TikTok's most successful live stream ever with Ed Sheeran, the launch of accounts for global stars including David Bowie, Queen and ABBA as well as TikTok being credited for driving the UK's first drill number 1, and being cited by label partners as the most powerful promotional and discovery tool.
Paul Hourican Job Title Head of Music Operations UK Company TIKTOK