Luis Miguel Messianu

Born to Romanian parents and raised in Mexico City, Luis Miguel Messianu has played an influential role in the most important developments of the U.S. Hispanic market during an advertising career that spans three decades.

His trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving total market. He has championed award-winning work for multinationals such as McDonald’s, State Farm, Clorox, MillerCoors, Sprint, Blue Cross Blue Shield, General Motors, Pepsi Cola, Nestlé, Goodyear, Quaker, and L’Oréal.

Luis Miguel started his own Hispanic agency in 1994, winning soon after the McDonald’s and State Farm accounts. Both clients still trust their multicultural strategy to Luis Miguel’s creative shop, alma, which is now the largest multicultural agency in the country.

In 2015, Luis Miguel was named Legend Honoree by ADCOLOR and in 2019 he was inducted into the Culture Marketing Council Hall of Fame.