Elizabeth Campbell

Elizabeth Campbell is a +20 yr marketing veteran with a proven track record of successfully cultivating consumer insight to deliver integrated marketing programs that drive consumer demand. In September 2019, she was chosen to lead McDonald’s Cultural Engagement Team into its next evolution. Her responsibilities include elevating McDonald’s Cultural Engagement Strategy through the evolution of their social media content, driving their multi-cultural youth marketing strategy forward as a business imperative and shaping how McDonald’s shows up through their experiential platforms. Elizabeth has the unique opportunity to partner with the McDonald’s franchisees in building consumer engagement platforms that touch all of the McDonald’s customers by tapping into their passion points.