Tracks Venues

In this session...

Join the 3AF (Asian American Advertising Federation) for a provocative conversation with leaders discussing the resilience of the Asian American community, and the the challenges and new opportunities emerging post pandemic. It's time to bust the model minority myth and inspire more accurate storytelling of their progress, growing influence and impact.

Join the 3AF (Asian American Advertising Federation) for a provocative conversation with leaders discussing the resilience of the Asian American community, and the the challenges and new opportunities emerging post pandemic. Asian Americans are the fastest growing consumer segment. It's time to bust the model minority myth and inspire more accurate storytelling of their progress, growing influence and impact. View Less

What You'll Learn from This Session...

  1. Despite the challenges in the last year, Asian Americans have emerged stronger. They are the fastest growing consumer segment.
  2. Learn from key brands who are successfully reaching and engaging Asian American consumers.
  3. With the new spotlight on DEI, it's time to learn about Asian Americans' progress, growing influence and impact.

Presented with



Speakers

Patricia Ratulangi Vice President, Global Communications, Diversity, Equity & Inclusion Nielsen
Elizabeth Campbell Senior Director, US Marketing and Cultural Engagement McDonalds
Indrajit Majumdar President 3AF

Event Details

Event Type Session

Track  DE&I