Dea Lawrence

As Chief Marketing Officer of Variety, Dea is responsible for facilitating growth through product development, pricing and the advertising and promotion of those products. She oversees all global brand marketing initiatives including creative, communications, PR, media partnerships, the live media and virtual events business, video development, and custom content.
She launched the Variety Content Studio developing storytelling for brands, quickly pivoted to a virtual events strategy during the pandemic with the creation of the Variety Streaming Room, overhauled Variety’s live event business with custom events and partnerships, including new ventures such as The Business of Broadway, Silicon Valleywood, events at Cannes Lions, among others.
She is a frequent contributor to industry trades and conferences, with speaking appearances that include CMO Assembly, Women in Media, Social Media Week, World Forum Disrupt, BizBash, Publishing Insider Summit, the NewFronts West, and many more.