Tracks Venues

In this session...

In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to drive tune-in.

What You'll Learn from This Session...

  1. The value of fandoms and the conversation they drive.
  2. What audience behavior can tell us about the focus on connection over passive content consumption.
  3. How to cultivate connection through conversation on Twitter and drive tune in.

Presented with


Sarah Rosen Head of Entertainment and News Partnerships, US Twitter
Dea Lawrence Chief Marketing Officer Variety

Event Details

Event Type Session

Track  Streaming