In this session...
In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to drive tune-in.
What You'll Learn from This Session...
- The value of fandoms and the conversation they drive.
- What audience behavior can tell us about the focus on connection over passive content consumption.
- How to cultivate connection through conversation on Twitter and drive tune in.
