Salima Popatia

Salima Popatia is Senior Vice President, Global Online Customer Acquisition & Retention, The Estée Lauder Companies. In this role, Salima supports the rapid growth of the company's online capabilities and the evolving behavior of digital consumers globally across The Estée Lauder Companies' portfolio of brands. She focuses on the online customer-first strategy to drive growth and omni-retail transformation through data-driven technologies that deliver real-time personalized, high-touch experiences enhancing loyalty and the connection between the company's brands and diverse global consumers.

Salima also oversees the evolution of marketing technologies and online data to ensure a creative, customer-centric approach. In addition, she leads the design and strategy for building capabilities through data science, predictive analytics and artificial intelligence to build platforms that enhance and refine the user experience.

Salima began her career at The Estée Lauder Companies in 2004.