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In this session...

People have moved from going shopping to always shopping. Businesses can exceed the expectations of today’s shoppers by leveraging new technologies. Hear from Gene Alston, VP of Commerce, Facebook and Salima Popatia, SVP Global Online Customer Acquisition & Retention, The Estée Lauder Companies, as they discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping. Find out what they’re learning and how your brand can experiment, too.

What You'll Learn from This Session...

  1. How people discover products is changing - rather than going to a physical store, people and brands are sharing and discovering products all day, every day, on social platforms. That’s why it’s never been more important to meet your customers where they’r
  2. There is a growing appetite from shoppers to make the online shopping experience exciting, engaging, and truly entertaining. Consider offering visually compelling surprise and delight experiences like live shopping events, ‘gamified’ shopping experiences,
  3. Live Shopping has taken off in the last few years as a new immersive shopping experience that brings brands and customers closer together. Meet consumers where they are in the moment through this high-touch storytelling vehicle by combining the entertainm

Presented with


Gene Alston VP of Commerce Business and Operations Facebook
Salima Popatia Senior Vice President, Global Online Customer Acquisition & Retention The Estée Lauder Companies

Event Details

Event Type Session