As vice president of addressable sales at WarnerMedia, Amy McGovern is responsible for developing and executing sales strategies across WarnerMedia and DIRECTV’s advanced advertising and addressable solutions, helping clients drive results and ROI through the power of audience-based buying.
Prior, she was vice president of ad innovation, with a focus on leveraging data, analytics and technology to help clients activate modern media plans. As part of Turner Ignite, she worked with advertisers to activate strategic audiences at scale across linear, digital and OTT platforms to achieve better business outcomes.
Prior to WarnerMedia, McGovern was vice president of strategic sales for VideoAmp and led go-to-market strategy for the company’s cross screen optimization platform for the eastern regional sales team. McGovern also served as vice president of digital video ad sales at Fox Networks Group where she launched Fox Cable Entertainment’s TV Everywhere sales solution.