In this session...
The rise of mobility has fueled a craving for access to premium content on any screen or device – at any time. Day parts have given way to “always on” viewing, and advertisers are turning to addressability to connect with audiences along a new consumer journey. As the industry navigates an increasingly complex video landscape, it has changed channel investments and campaign strategies. Hear from a panel of experts about how addressable video is making progress, and where roadblocks remain.
What You'll Learn from This Session...
- How enabling access to automation, consistent measurement and scaled inventory is table stakes as we advance the addressable industry
- Where have we made progress and where are there pitfalls in today’s addressable landscape?
- Why addressable TV and emerging channels like CTV are complementary, not either-or, and how buyers should be approaching them strategically
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