Tracks Venues

In this session...

The rise of mobility has fueled a craving for access to premium content on any screen or device – at any time. Day parts have given way to “always on” viewing, and advertisers are turning to addressability to connect with audiences along a new consumer journey. As the industry navigates an increasingly complex video landscape, it has changed channel investments and campaign strategies. Hear from a panel of experts about how addressable video is making progress, and where roadblocks remain.

What You'll Learn from This Session...

  1. How enabling access to automation, consistent measurement and scaled inventory is table stakes as we advance the addressable industry
  2. Where have we made progress and where are there pitfalls in today’s addressable landscape?
  3. Why addressable TV and emerging channels like CTV are complementary, not either-or, and how buyers should be approaching them strategically

Presented with


Cara Lewis EVP, Head of US Media Investment dentsu
Molly Finnerty SVP, Strategic Investment MAGNA
Jamie Power Chief Data Officer & COO of Advanced TV Cadent
Amy McGovern VP, Addressable Sales WarnerMedia
Jason Brown Addressable Advertising Lead WarnerMedia

Event Details

Event Type Session