Andrea Brimmer

Andrea Brimmer is the Chief Marketing and Public Relations Officer at Ally Financial and is recognized as a dynamically disruptive and culturally astute trailblazer. Under her leadership, Ally introduced its “Do It Right” brand promise in 2016, focused on unifying all the company’s businesses under one mantra that connects with consumers and their values. “Do It Right” is a point of pride and purpose for Ally and has resulted in the highest consumer brand sentiment and awareness in company history.

Andrea is highly-regarded by her peers and was named a 2020 Brand Genius by Adweek. She serves on several industry and outside boards which is consistent with her personal mantra, “The meaning of life is to find your gift and the purpose of life is to give it away.